When I am a tourist, I occasionally like to shop in little shops such as needlework stores, quilt shops, antique stores, galleries and gift shops. On my last trip, I tried to analyze why some shops look appealing from the street and make me want to go inside, and why others don't and I pass them by.
Window displays are important. But so are flowers, good signage, and upkeep.
I tend to pass by stores that have weeds growing out front or beside their buildings. Weeding parking areas are also unappealing to me, and I imagine to many others.
Are your windows dirty? Lots of handprints or dust? Uuggghh... Or trash around the front door? Clean it up! Perhaps a bit of touch-up paint would help, too.
Flowers planted out front in pots are attractive and draw attention. Flowers show me that the store owner is proud of their business and is interested in how others view their business.
And signage. What is the name of the business? What hours are they open? If they are closed when I walk past, if they look fascinating enough and have hours posted, I'll make a trip back.
Keep the outside of your store looking appealing and you'll bring in more customers. If they don't come inside, you don't have a chance to show them all the great products you have selected just for them!
Happy Stitching! Beth